Critics of social; the limits of social media and digital marketing
Are marketers just catching the next digital bling? Watching Mark Ritson's videos got me nodding throughout his rant because I agree that social media is just a tool to help to generate brand awareness but can they effectively drive sales? There is no specific measure out there to help companies prove the effectiveness of the usage of a social media campaign; well maybe yes to a certain extent for events like the number of RSVP to a beauty workshop, companies can see how many of their customers used a particular discount code which is unique to each influencer that they have engaged. Other than these tactics, is there any other way to prove that high reach = sales? Here's a snippet from Mark's video. Oreo took part in a super bowl commercial and their tweet went viral. People were saying that it was such a clever ad and it reached out to 64,000 people. But there's a twist, these numbers represent a mere 0.02% of their customer base...Now, th...
